A Thorough Guide On How To Do SEO For A Website
Do you want to learn how to do SEO in 2015? Are you tired of outdated tactics and useless strategies? If you answered yes to any of those questions, then keep on reading. When it comes to SEO, Google is always changing their algorithms and therefore, SEO is always changing. So, in order for your SEO to be effective, you need to know what works now and what will work in the near future. We will now look at how you should go about doing search engine optimization in 2015.
The first step that you need to take is to do thorough research on your niche. By research, I mean keyword research since you will need to find the best keywords for your site that you have a good chance of ranking for. These keywords would mainly be long tail keywords that have decent demand and low to medium competition. If you choose overly competitive keywords with high search volume and high competition, it would be very difficult and costly in order to rank highly for them.
Most single word keywords would be too difficult to rank for in 2015 unless you have a huge budget to spend on SEO. So, in most cases, you should aim for two word or three word keywords that have at least 1,000 searches per month. Ideally, you should aim for keywords that have 3,000+ searches per month. This may not seem like a lot of searches, however, note that each keyword is for one page and you will be building multiple pages on your website. So, in the end, the searches will add up and you will receive a good amount of traffic once you start ranking for each one of your targeted keywords.
There are many tools that you can use to do keyword research but my favorite ones include the Google keyword planner, Long Tail Pro and Wordtracker. Each one of these tools are excellent, but you should first go through the training on each before using so you could understand what the numbers mean.
Once you have created your keyword blueprint, the next step is to start building your website. It is essential that you assign one main keyword to each page with a handful of other secondary keywords that are closely related to that main keyword. When you are building the page, you need to pay close attention to your keyword placement in your URL, title, headlines, image names, meta description, meta tags and page’s content.
You definitely need to be wary of the Google Panda algorithm which penalizes websites with over optimized web pages. The worst thing that you can do is over stuff your page with your keywords and place it in each one of the page elements listed above. Instead, you should only lightly sprinkle the keyword throughout the content. For example, if you place the main keyword in the URL, then you shouldn’t place the exact keyword in the meta description or on all the headlines on the page. Instead, you should use synonyms for that keyword and mix up the order of the keywords. This will help to optimize your page the right way so that Google and other search engines will still know what your page is about, but it will not be marked as being over optimized.
In addition to being careful with your keyword optimization, you also need to post high quality content on your site. Gone are the days where you could have written 300 word pages and then have them ranked on the top spot of Google. Now, your content has to be unique, engaging and be at least 600+ words. The more words the better, but note that it shouldn’t be fluff as the Google algorithm is increasingly becoming smarter at determining poor quality content. You should also include different types of media on your pages such as images, video, infographics, audio etc.
Once you have created your content and have properly done your on-page SEO as described above, the next step is to work on your off-page SEO. This SEO refers to building backlinks to your website. Links are still the core of SEO and is one of the most important factors when you want to increase your rankings. However, you have to be very careful where you get your backlinks since the Google Penguin algorithm was designed to penalize websites with spammy links, over optimized links or links that are against Google’s terms of service.
So, what are the best types of links to get? PBNs or private blog networks are still the best way to build your own links that have the authority and power to boost your rankings. When you are buying or building your PBN, you need to ensure that you don’t leave any footprints that lead back to your identity. This means that you must use fake names, addresses and email addresses when registering your PBN websites. This will ensure that Google doesn’t see that you own your PBN links because if they do, then your site will get penalized.
Some other great types of links to get include guest posts, press releases, PR links, Sape links, Wikipedia links etc. You should definitely focus on the quality of your links than the quantity and ensure that you never over optimize the anchor text of your links to avoid being penalized.
In closing, we have just looked at how you can do good and effective SEO for your website. Once you follow the above guidelines, I am certain that you will be able to rank your site for many keywords and get lots of free, organic traffic.